Providing early and ongoing skilled breastfeeding support from a
combination of professionals and trained peers or laypeople supports a
seamless transition between postpartum to community care and improves
breastfeeding rates, including exclusive breastfeeding rates.21
Breastfeeding support can mitigate the risks of formula supplementation and
breastfeeding cessation, which occurs most frequently in the first weeks
after birth.4,22 Breastfeeding support and encouragement
provided within a trusting relationship with a health care provider can
increase breastfeeding confidence and is supportive of longer breastfeeding
duration.5 A decrease in breastfeeding confidence is a major
factor associated with perceived insufficient milk supply, unnecessary and
continued supplementation and breastfeeding cessation.
Health care provider interactions supportive of continued breastfeeding
include:
- The development of a trusting relationship; and
- Encouragement that affirms the breastfeeding parent’s
ability/confidence.5
Interactions can also result in loss of confidence, feelings of being
undermined, confusion and guilt.5 Health care provider
interactions considered unsupportive of continued breastfeeding include:
- Fragmented interactions;
- Interactions lacking in rapport;
- Being overzealous about breastfeeding; and
- Providing conflicting advice.5
Health care providers can also provide support by ensuring all parents know
about infant feeding programs and services in the community and how to
access them. In Simcoe Muskoka:
- The majority (90.3% [95% Confidence Interval: 86.8%–93.7%]) of new
parents are aware of community programs and services to help with
feeding their baby.11
- About half of parents said that they had used a program or service
to help them with feeding their baby, while the majority (77.4%
[70.1%–84.7%]) of those who did not use a service felt that feeding
was going well, and/or they had enough help from friends and
family.11
- Parents most commonly find out about infant feeding programs and
services from:
- Hospital or health care provider interactions (physician,
midwife, obstetrician, nurse practitioner, Health Babies
Health Children nurses or family home visitors);
- Participation in community programs (prenatal class,
EarlyON, mommy groups, parent/baby classes);
- Internet (google search, SMDHU website);
- Written information/package (discharge package, prenatal
package, brochure); and
- Previous experience.11