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LESSON #3
INFORMED DECISION MAKING
Baby-Friendly™ Language
Sometimes when talking about breastfeeding we are unaware
of how the words and descriptions we use can undermine a woman’s
decision to breastfeed, or affect an already established breastfeeding
relationship.
Some points to consider include:
- Talk about breastfeeding as a normal, natural event
- Talk about the reality of breastfeeding; it is a learned skill that
gets easier with practice and most challenges can be overcome
- Explain how breasts work and how breastfeeding fits into family life
- Talk about the recommendation for exclusive breastfeeding to six months
and continued breastfeeding for up to two years or beyond
- Present the risks of not breastfeeding–families have a right
to know
- Use the words ‘breastfeeding’ or ‘nursing’
rather than ‘feeding’ because breastfeeding is more that
just a way to feed a baby
- Stay away from terms that imply that breasts are like bottles
e.g. ‘Has the baby emptied your breast?’ (Breasts are never
empty!)
- Do not describe breastmilk as ‘better’ or ‘superior’
to formula (and other breastmilk substitutes), but rather as the norm
- Avoid comparing the advantages and disadvantages of breastfeeding
– this implies that nursing is a product rather than a normal
event
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