LESSON #3
INFORMED DECISION MAKING

Baby-Friendly™ Language

Sometimes when talking about breastfeeding we are unaware of how the words and descriptions we use can undermine a woman’s decision to breastfeed, or affect an already established breastfeeding relationship.

Some points to consider include:

  • Talk about breastfeeding as a normal, natural event
  • Talk about the reality of breastfeeding; it is a learned skill that gets easier with practice and most challenges can be overcome
  • Explain how breasts work and how breastfeeding fits into family life
  • Talk about the recommendation for exclusive breastfeeding to six months and continued breastfeeding for up to two years or beyond
  • Present the risks of not breastfeeding–families have a right to know
  • Use the words ‘breastfeeding’ or ‘nursing’ rather than ‘feeding’ because breastfeeding is more that just a way to feed a baby
  • Stay away from terms that imply that breasts are like bottles
    e.g. ‘Has the baby emptied your breast?’ (Breasts are never empty!)
  • Do not describe breastmilk as ‘better’ or ‘superior’ to formula (and other breastmilk substitutes), but rather as the norm
  • Avoid comparing the advantages and disadvantages of breastfeeding – this implies that nursing is a product rather than a normal event
 

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