LESSON #4
PROTECTING, PROMOTING AND SUPPORTING BREASTFEEDING

To create "breastfeeding friendly" sites

  • provide a comfortable space for breastfeeding participants and their families
  • consider privacy for women who want it
  • ensure educational and promotional materials displayed or distributed follow the WHO/UNICEF International Code on the Marketing of Breast-milk Substitutes (e.g do not display or distribute any resources produced by formula manufacturers)
  • display posters and written materials with positive breastfeeding images and messages (e.g. avoid using feeding bottle symbols to represent infant feeding)
  • ensure staff are familiar with the "Ten Steps to Successful Breastfeeding" and "The Seven Point Plan for the Protection, Promotion and Support of Breastfeeding in Community Health Services."
  • ensure formula industry samples and gifts-including free formula-are not distributed by staff to pregnant women and new mothers
  • encourage staff to express positive and enthusiastic attitudes towards breastfeeding
  • support those, including staff, who wish to breastfeed in the workplace
  • Encourage your agency to provide breastfeeding education to all staff/volunteers

 

 

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