LESSON #4
PROTECTING, PROMOTING AND SUPPORTING BREASTFEEDING
The Impact of Advertising on Infant Health
It has been recognized by leading experts in the field of infant nutrition
that advertising of breast milk substitutes (e.g. formula) has a devastating
impact on infant feeding practices. Such advertising steers mothers and
health workers away from breastfeeding towards breast milk substitutes
contributing to unnecessary infant illness and even infant death.
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